Years ago you wouldn’t have thought of men being concerned about their appearance. Taking care of your body and having cosmetic surgery were only associated with women. Women searching for feeling well, being appealing to others and concerned about their well-being, whereas man’s world revolved only around football games and having a beer with friends.
Far from that, nowadays, men, in being more appealing and dealing with aging in the best possible way, are becoming part of the world of grooming and aesthetics. Looking good, looking young and appealing is not only for women, it’s now a world that belongs to both men and women equally.
Men taking care of their aesthetics means being willing to feel good, to gain more self-confidence, improve their appearance, feel more attractive and thus being able to achieve a feeling of well-being improving quality life, in both social and work aspects.
Anti-age, hair loss treatments, peelings, cosmetic surgeries to improve skin, creams and relaxation methods are some of the most requested by men on the way to looking good, without avoiding regular visits to the gym and the purchase of nice perfumes and garments so that women fall at their feet.
“In my 45th birthday mi wife gave me a day at a spa as a present to drive me away from the chaos of my work and indulge myself. At first I turned it down, I couldn’t imagine myself using moisturizing creams, being given treatments and body massages. Finally, my wife and I went together and when I got out that place I felt as if I were 10 years younger and fully renovated. I was reluctant to acknowledge that I had enjoyed a day at a spa. But, now I wouldn’t change it for anything”
“A few years ago I thought that aesthetic care was outside man’s world, I used to steal cream from my wife and use it without her knowing, eventually, I understood that taking care of my appearance was not going to make me more or less manly”
Women do not complain at all about this new generation of men who worry about looking good. Some women make jokes about this subject and comment on sharing their creams with their husbands or revealing beauty secrets to them. “These are the men of the new millennium. What else can we ask for? We live with men who want to win us over day by day and try to look more and more handsome for us”, says a group of friends in their 30s.
According to a survey made by Wella, a company of beauty products and cosmetics, Argentinean men spend 26 minutes in front of the mirror, 4 minutes more than women.